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Stella Mccartney Iconic Midi Dress

Stella McCartney's plastic-free alternative to animal leather

MIRUM leather

Historically, leather alternatives are crafted from fossil fuel-derived synthetics which negatively impact the environment.

Committing to a mission to develop material innovations that are not only cruelty-free, but that positively impact the environment, MIRUM was created. This fabric is the first-known scalable, 100% plastic-free alternative to animal leather. Produced in Illinois, this innovative alternative is consciously crafted from a combination of virgin natural materials and upcycled agricultural side-streams, remaining entirely plastic-, fossil fuel- and water-free.

Its craftsmanship prioritises the local communities and environments by only utilising natural, local ingredients, in turn enhancing local biodiversity and regenerating soil systems. 

"Luxury is the balance of design, in the sense of beauty and highest quality."

Domenico De Sole.

"La moda non riguarda davvero i vestiti, riguarda la vita."

Franca Sozzani.

"Inspired by the fear of being average"

Imran Amed.